When Is Amazons October Prime Day Everything You Need to Know About Prime Big Deal Days 2023

When Is Amazon’s October Prime Day? Everything You Need to Know About Prime Big Deal Days 2023

Amazon is set to kick off a major sales event exclusively for its Prime members this fall, potentially surpassing the popular Prime Day. The newly unveiled event, named Prime Big Deal Days, promises a two-day shopping spectacle starting on Tuesday, October 10, and concluding on Wednesday, October 11.

Similar to the acclaimed Prime Day, this sale extravaganza will feature noteworthy and exclusive discounts within Amazon’s extensive deal hub, providing Prime members with an exciting opportunity to snag impressive deals on various products.

Amazon’s Best Early Deals

Oprah-Approved: Get the Benevolence LA Travel Jewelry Organizer for $17.99 with coupon (originally $24.99).
Reader-Loved: Grab the Eureka RapidClean Pro Stick Vacuum Cleaner at $114.99 with coupon (originally $154.99).
Apple AirPods (Second Generation) available for $99 (originally $129).
Adidas Originals Swift Run Legacy Sneakers priced at $65 (originally $95).
L’Oréal Paris Lash Paradise Mascara discounted to $6.65 (originally $12.99).
Hanes Fleece Crewneck Sweatshirt marked down to $10.99 (originally $18).
iRobot Roomba i3 Evo Robot Vacuum Cleaner at $249 (originally $349.99).
Bissell Little Green Pet Deluxe Cleaner for $124.99 (originally $139.99).
Morento True HEPA Air Purifier, now $87.99 with coupon (originally $199.99).
Dyson Cyclone V10 Animal Stick Vacuum Cleaner priced at $439.99 (originally $549.99).

Doug Herrington, CEO of Amazon stores, shared on LinkedIn that the Prime Big Deal Days sale will take place in 19 countries, featuring some of Amazon’s best seasonal deals for Prime subscribers. This event, akin to last year’s Prime Early Access Sale, combines aspects of Prime Day and early Black Friday, offering exclusive discounts on various products. Having held Prime Day annually since 2015, this marks the ninth consecutive year of Amazon’s member-only sale. As more details emerge, this article will be updated with comprehensive information on Prime Big Deal Days.

When is Prime Day 2023?

Amazon has scheduled Prime Day 2023 for July 11 and 12, aligning with its tradition of holding the event close to its July 12 birthday. The summer extravaganza typically spans two days, commencing on a Tuesday and concluding early Thursday morning. It’s worth noting that Prime Day 2020 deviated from this pattern, taking place in October.

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Additionally, Amazon is set to host its Prime Big Deal Days event, colloquially known as the October Prime Day, spanning 48 hours from October 10 to October 11. This dual-pronged approach provides Prime members with opportunities to seize exclusive deals during both the summer and fall seasons.

What is Prime Day?

Prime Day is an annual shopping event created by Amazon, exclusively for its Prime members. The event offers a range of discounts, deals, and special promotions on a vast array of products across various categories, including electronics, home appliances, fashion, beauty, and more. Prime Day typically lasts for 48 hours, and it is a significant opportunity for Prime members to take advantage of substantial savings on popular items.

Originally introduced in 2015 to celebrate Amazon’s 20th anniversary, Prime Day has since evolved into one of the most significant online shopping events globally. The sale often features “Lightning Deals” that are time-limited and offered in limited quantities, encouraging members to act quickly to secure the best discounts. Prime Day has become a highly anticipated event, prompting other retailers to launch their own sales and promotions to compete during this period.

What’s new this year?

Prime Day continues its trend of growth, and the 2023 sale was no exception to this pattern. This year marked a significant innovation as Amazon introduced “Invite-Only Prime Deals” for the first time. The online giant unveiled a dedicated section where Prime members could explore a curated selection of exclusive discounts. Each product listing allowed members to preview the Prime Day sale price, and by clicking the “request invite” button, they could opt in for these limited-time offers.

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To access these exclusive savings, shoppers needed to be logged into their Prime accounts to see the invitation button. However, even non-members had the chance to enjoy these special markdowns by taking advantage of Amazon’s offer of a free 30-day trial for Prime, broadening the accessibility of the exclusive deals to a wider audience.

How long is Prime Day?

Prime Day typically lasts for 48 hours. This annual shopping event, exclusive to Amazon Prime members, offers a two-day window of time during which members can access a variety of discounts, deals, and special promotions on a wide range of products across different categories. The event has been known for its time-limited Lightning Deals and exclusive savings, encouraging Prime members to take advantage of the offers within the designated 48-hour period. It usually commences on a Tuesday and concludes in the early hours of Thursday. It’s worth noting that while 48 hours is the standard duration, the exact timing and dates may vary from year to year.

How does Prime Day work?

Prime Day is a special annual sales event organized by Amazon exclusively for its Prime members. Here’s how Prime Day typically works:

Exclusive Access: Prime Day deals are available only to Amazon Prime members. If you’re not already a member, you can sign up for a Prime membership, which often comes with a free trial period.
Date and Duration: Amazon announces the specific date and duration of Prime Day each year. The event usually lasts for 48 hours, but the exact dates may vary. It often occurs in mid-July, although exceptions, like Prime Day 2020 in October, have occurred.
Deals and Discounts: Prime Day features a vast array of deals and discounts across various product categories, including electronics, fashion, home goods, and more. These deals may range from significant price reductions to exclusive product launches.
Lightning Deals: Lightning Deals are time-sensitive offers with limited quantities. Prime members can grab these deals within a specified timeframe or until the product sells out.
Promotions and Bundles: Amazon often runs special promotions, such as bundle deals where purchasing one item unlocks a discount on another. There may also be exclusive promotions for Amazon devices like Echo, Kindle, or Fire TV.
Wishlist and Shopping Cart: To make the most of Prime Day, users can add items to their wishlist or shopping cart in advance. This allows for quick checkout when the sale begins.
Limited-Time Offers: Some deals are only available during specific hours, encouraging members to check in regularly for new offers. The Amazon app and website provide real-time updates on deals.
Early Access: Amazon sometimes offers early access to certain deals for Prime members, allowing them to start shopping before the official kickoff of Prime Day.
Prime Day Concert and Entertainment: In addition to shopping, Amazon often hosts a Prime Day Concert featuring popular artists and provides exclusive streaming content for Prime members during the event.

It’s essential to keep an eye on Amazon’s official announcements for the latest information on Prime Day, including featured deals, promotions, and any special events associated with the sale.

What is on sale on Amazon Prime Day?

On Amazon Prime Day, a wide range of products across various categories are put on sale. This includes but is not limited to electronics (like smart devices, laptops, and headphones), home appliances, fashion items, beauty products, kitchen gadgets, and Amazon’s own devices (such as Echo, Kindle, Fire TV, etc.). Additionally, Prime Day often features exclusive product launches and special promotions like bundle deals.

How often is Prime Day?

Prime Day is an annual event, typically occurring once a year. It was first introduced in 2015 to celebrate Amazon’s 20th anniversary, and since then, it has become an annual tradition. The exact date can vary, but it usually takes place in mid-July. However, exceptions can occur, as seen in Prime Day 2020 when it was held in October.

Are there rival Prime Day sales?

Yes, other retailers often seize the opportunity to compete with Amazon by hosting their own sales events around the same time as Prime Day. These are sometimes referred to as “anti-Prime Day” or “Black Friday in July” sales. Major competitors may offer discounts and promotions to attract shoppers looking for deals during this period. However, Amazon’s Prime Day remains one of the most significant and widely anticipated online shopping events globally.

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